My principal goals were the creation of a compelling brand that would appear trustworthy, stylish and professional and a website where the company could inform prospective clients about their services and case studies in a clear and visual way.
Strategico is a digital agency based in London that focuses on digital marketing for clients in the UK and Silicon Valley.
As the Graphic Designer of Strategico, I was supporting the marketing department creating reports, case studies and business proposals that had the same look and feel of the website.
I also designed weekly newsletters for email subscribers. To increase opening and click rates I created a one-column, responsive newsletter that doubled the click-through rate, compared to the previous design.
Part of my job was the creation of paid advertisements to run on Linkedin and Facebook.
The primary goals were to grow the number of case study and reports downloads and to drive more traffic to the articles published.